More reviews. More booked appointments.
A post-installation sequence that asks every completed-job customer for an honest Google Business Profile review — at the exact moment they are happiest. No awkward begging. No gimmicks.
The cost of a thin review profile
Home-services and consumer research — not a guess.
Businesses with 50+ reviews vs. under 10
Of consumers skip businesses with under 20 reviews
Earned by 4+ star businesses vs. 3-star competitors
Per one-star increase (Harvard / Yelp study)
What reviews actually do for a dealer
Reviews vs. website booking rate
Relative conversion rate by review-count bucket (under 10 = 1.0 baseline).
Source: ServiceTitan 2025 Home Services Marketing Report — businesses with 50+ reviews book visitors at 2.7x the rate of those under 10.
Skip under 20 reviews
47% never consider you
Require 4+ stars
68% filter by rating
Recency matters
49% want a fresh review
Buyer-filtering data: BrightLocal Local Consumer Review Survey 2026.
What a thin profile costs a water-treatment dealer
Illustrative math — not from a study. Swap in your own ticket size.
Estimated revenue at risk
Excludes Map Pack ranking loss — the real number is likely higher. Run this with your own ticket size for an honest figure.
How the sequence works
Trigger on install
The sequence fires the moment a job is marked complete — when the customer sees clear glasses and soft water for the first time.
Ask at peak happiness
A specific, honest request with a direct Google Business Profile link. No searching, no friction, no incentive for a fake five.
One gentle reminder
If they haven't left one, a single follow-up. Then it stops. Honest feedback, whatever it was, is the goal.
Stop leaving reviews on the table.
Add automated review requests to your post-installation flow.
Automate My Reviews